Where to Sell Used Things Online in Italy: Best Sites

Got a closet full of gadgets you never use or a wardrobe that stopped fitting years ago? Italy’s second-hand market has quietly become one of Europe’s most active — and the apps and sites fighting for your listings have never been more capable. Whether you’re clearing out a room or building a small side hustle, the platform you choose shapes how fast you’ll sell, how much you’ll pocket, and who actually shows up to buy. This guide cuts through the noise with verified traffic data, fee breakdowns, and what the numbers actually mean for your wallet.

Leading Platform: Wallapop ·
Key Sites Listed: eBay, Vinted, Subito.it, Facebook Marketplace ·
Platforms Reviewed: 22 by Shopify Italia ·
Additional Options: Bakeca.it, Etsy, Amazon ·
Recent Guide Date: 10 Oct 2024

Where is the best place to sell used items?

Five platforms dominate the Italian second-hand landscape, and each one attracts a distinct type of buyer. The answer depends heavily on what you’re selling — and whether you want to ship or hand over locally.

Online platforms vs local options

Local-first platforms like Wallapop and Subito.it excel when you have bulky items or want to avoid shipping entirely. Nationally focused sites like eBay and Amazon reach buyers across Italy, which matters if local demand for your item is thin. Fashion specialists like Vinted and Depop concentrate buyers who actively browse for clothing, which can mean faster matches for wardrobe clears.

• Wallapop — App-driven, local sales culture, good for electronics, furniture, sports gear
• Subito.it — Italy’s leading classifieds, free immediate ads, nationwide reach
• eBay.it — Broad audience, 52.2 million monthly visits, strong for collectibles and refurbished tech
• Vinted — Fashion-focused, zero seller fees, buyer pays shipping
• Facebook Marketplace — Free listings, direct transactions, integrated with existing social graph

Top sites by popularity

According to Yocabe’s marketplace ranking, Amazon.it leads with 95% of Italian online buyers having used the platform. eBay captures 41.6% of that same buyer pool, while specialized fashion apps like Vinted punch above their weight in urban markets. eBay was the most popular second-hand platform in Italy as of June 2021, though platform leadership shifts as new entrants like Temu compete for attention.

How to sell used items online?

The mechanics are straightforward across most platforms, but small differences in workflow and requirements can trip you up if you’re new to reselling.

Step-by-step process

• Pick your platform — Match your item category to the platform’s buyer base. Fashion goes to Vinted or Depop. Electronics and collectibles fit eBay or Subito.it.
• Create your listing — Most platforms let you post free ads immediately. eBay and Etsy have optional listing fees for visibility boosts. Use clear photos in natural light, write honest descriptions including flaws.
• Set your price — Check completed listings on the same platform to gauge realistic asking prices. Subito.it and Wallapop users expect negotiation room.
• Handle the transaction — Local handovers via Wallapop or Subito.it avoid shipping fees. Shipped sales through eBay or Vinted require packaging and may involve platform escrow.
• Complete the sale — Rate your buyer, leave feedback, and pocket your earnings. Some platforms release funds immediately; others hold them until delivery is confirmed.

Tips for quick sales

List on multiple sites simultaneously if an item fits several categories. Per Salvatore Aranzulla’s platform guide, items priced 20-30% below estimated market value sell fastest on classifieds platforms. Complete your profile with a real photo and response history — sellers with established profiles get more inquiries.

Where to sell things you no longer use?

The right platform depends on what “things” means in your situation. Electronics, clothing, furniture, and collectibles each favor different ecosystems.

Best for clothes and electronics

For clothing, Vinted reports 7.8 million monthly visits from Italian users actively looking for second-hand fashion. The platform charges zero seller fees — buyers pay shipping, which makes pricing simpler. Depop attracts a younger demographic and works well for streetwear and vintage pieces.

Electronics perform better on generalist marketplaces. GetByrd’s marketplace data shows eBay.it receives 52.2 million monthly visits, giving refurbished phones, laptops, and gaming gear the broadest possible audience. ePrice catalogs over 5 million products and serves Italian buyers specifically looking for electronics deals.

Local vs nationwide

Local sales through Subito.it and Wallapop work best for bulky items like furniture, exercise equipment, and large appliances. Shipping a sofa costs more than the sofa’s worth in most cases. Facebook Marketplace taps into your existing social network, which can mean trusting buyers you know by association.

When deciding between local and national platforms, consider the item’s size and your time investment. Bulky furniture rarely justifies shipping costs, while compact electronics may reach more buyers through national platforms.

What is the site where the most is sold?

Traffic volume and actual sales volume don’t always align — but they come closer in second-hand markets where buyer intent matters more than casual browsing.

User volume leaders

Statista’s June 2021 survey found eBay ranked as Italy’s most popular second-hand platform, with over 4.5 million active users per Lacerba Blog. However, platform leadership has shifted. Amazon.it dominates general e-commerce traffic, while Subito.it leads domestic classifieds specifically for second-hand goods, motors, and home items.

Sales data insights

Per Lengow’s 2026 marketplace analysis, Subito.it ranks as Italy’s top classifieds platform for second-hand goods due to its free immediate ad publication — a structural advantage over Amazon and eBay’s fee-based models. For sellers prioritizing volume over niche appeal, Subito.it and Wallapop’s local focus often converts faster than eBay’s broader but more competitive listings.

Match your listing to where your target buyers naturally shop rather than chasing raw traffic numbers.

What to use instead of Vinted?

Vinted excels for clothing, but its model breaks down for furniture, electronics, and large appliances. Here is how the alternatives stack up.

Top alternatives

• Wallapop — Italy’s closest equivalent to Vinted’s app experience, expanded beyond fashion into general second-hand goods
• Subito.it — Italy’s dominant classifieds, free ads, strong for furniture, motors, and home items
• Depop — Fashion-focused community for younger demographics, effective for streetwear and vintage
• Facebook Marketplace — Free listings, direct transactions, no seller fees

Feature comparisons

The table below summarizes how the main alternatives compare across features that matter to used-goods sellers:

Seven platforms, three distinct fee models. Subito.it and Wallapop charge sellers nothing upfront, making them accessible for one-off clears. eBay and Amazon take a percentage cut but provide infrastructure — payment processing, buyer protection, shipping integration — that reduces seller risk. Etsy occupies a niche for crafts and vintage, where the 3.5% commission and listing fees make sense for higher-priced items.

When to choose what

For clothing you no longer wear: Vinted. For furniture or large items: Subito.it or Wallapop. For collectibles, refurbished tech, or items you want to auction: eBay. For handmade or vintage goods: Etsy. For quick local cash with zero setup: Facebook Marketplace. Altroconsumo’s consumer guide recommends listing on two platforms simultaneously if time allows — the marginal effort is low and expands your buyer reach exponentially.

“Subito.it is Italy’s leading classifieds for second-hand, with free immediate ad publication that distinguishes it from fee-based marketplaces like Amazon and eBay.”

— Elogy (Marketplace Analyst)

“In June 2021, the marketplace eBay was the most popular online site for reselling and buying second-hand products in Italy.”

— Statista (Data Provider)

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Frequently asked questions